We are a market research consultancy.

An ology is a brand of knowledge, and that’s what we do. We deliver knowledge through research, insight, and strategy—helping our clients to build and grow their brands.

In a world of sameness, different wins.

Every brand wants to stand out. In crowded marketplaces where consumers face endless distractions, raising yourself out of the ordinary has never been more crucial. That’s where we come in. We help you elevate your brand, get ahead of the game, and leave your competition behind. When you partner with us, your brand becomes an Outsmarter, Outpacer, and Outthinker.

Strategic insight and strategy

We get to the bottom of what moves and motivates people, and help brands to shape meaning within that reality. Creating meaning is our passion, and it’s reflected in the sharpness of our insights. It’s not just about asking the right questions, it’s about connection, context, and actionable advice. We help clients apply human truths to build new frontiers, (re)invent brands and optimise business through collaborative experiences that spark ideas and turn them into clear roadmaps. We don’t just tell you what the edge looks like. We show you how to get there.

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Advertising effectiveness and insights

Advertising effectiveness research isn’t just about measuring what happened. It’s about building momentum for what’s next. We help brands amplify their advantage by delivering research that reveals not only what works, but why it works. We decode the mechanics of success, identify the moments that matter most, and predict which moves will define tomorrow’s winners—transforming insights into unstoppable competitive advantage.

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Creative storytelling

Great insights deserve great storytelling. Stories hit us emotionally. They make us feel: excited, terrified, delighted, furious. And because we feel them, they drive action. We deliver our data in a way that moves people, in commercially ready, attention-grabbing formats where data meets creativity for impact.

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It’s not just what we do, it’s how we do it.

If you want to set the standard, you don’t settle for standard. We approach every project as bespoke. Our specialists curate the right mix of methodologies for the right audiences, so you get exactly what you need and nothing that you don’t. Because we understand that at the core of any project what you need is bulletproof results.

We push boundaries mixing tried-and-tested approaches with cutting-edge innovation. Qualitative. Quantitative. Online surveys to mobile chat sessions; ethnography to automated semiotics and AI-led emotional coding. Then we fuse the science of knowledge with the art of insight and the power of storytelling. Bringing data to life and your audiences to action.