We work with clients across a range of ‘what’s next’ projects, supporting you with a balance of knowledge and provocation to help your brand take the next steps.
At a glance:

• Horizon scanning
  Get a clearer picture of what lies ahead.
• White space innovation
  Challenge assumptions and identify ways for your brand to pivot for growth.
• Thought leadership
  Differentiate your brand and vision through bespoke projects, reports and white papers.
• Product development
  Accelerate adoption and strengthen your commercial advantage: work with our  experts in concept testing and optimisation to co-create, renovate and reimagine.

We work with brands and advertising agencies in bringing together human and brand truths to create powerful stories that resonate with real people.
At a glance:

• Brand strategy
  From developing value propositions to determining brand positioning and  conducting implicit association testing (IAT).
• Brand experience
  We specialise in knowing how and when brands should show up in consumers’ lives. We’ll work with you to map and transform customer journeys and touchpoints to enhance their experience and inspire their loyalty.
• Campaign development
  Using territory creation, messaging, and creative development/testing to ensure your brand connects with the right consumers, in the right way.

Using everything from quantitative and qualitative research to complex statistical analysis and analysis frameworks, we’ll help you pinpoint the challenge and plan your approach, whether it’s about understanding change, creating action or connecting you with your consumers in a way that builds empathy.
Types of projects we cover:

• Category and markets research
• Product development
• Portfolio development
• Segmentation
• Cultural insights
• Consumer and audience exploration